Privacy Policy

Last updated: August 1, 2023


The Privacy Policy applies to your access and use of our website ( the blog contained therein, reports, queries answered by the team over email, phone or any other medium, and any other feature, tools and resources (hereinafter referred to individually or collectively as “Website”).

This Privacy Policy describes the information we gather from you, how we use your information, and the steps we take to protect your information. By using the Website, you consent to this Privacy Policy.

Collection of Information & Cookies

This Website receives and collects the following categories of personal information that you provide:

Information collected by our Website servers: when you visit this Website, our Website servers may automatically collect your “internet protocol” address (IP address) and information about the web page that you visited immediately prior to visiting our Website.

Information collected when you signup to our newsletter may include your: name, e-mail address, IP address.

Information collected when you complete a quiz may include your: name, e-mail address, objectives, geographic region, level of experience with IVF.

Information collected when you complete a questionnaire may include your: name, e-mail address, objectives, geographic region, personal experience, and feedback.

Cookies: a cookie is a small text file that is sent to your Website browser from a Website server and stored on your computer’s hard drive. When you visit this Website, a cookie may be sent to your computer. You can control whether or not you want to accept cookies by adjusting the settings on your Website browser.

Note: We do not store your credit card information. Instead, we securely pass this information to our third-party partners when you make a purchase on this Website.

Disclosure to Third Parties

We will not sell, trade, or otherwise transfer your personally identifiable information to third parties, unless when required by law and compelled to do so by the relevant authorities, or with your explicit written consent. This does not include trusted third parties who support the operations of the Website or enable to provide Services to you.

We will not use your name, likeness, or social media profiles, for marketing purposes, unless you provide explicit written consent.

In the event that our company or its assets are acquired by or merged with a third party, the information collected by our site may be one of the assets transferred.

Use of Collected Information

The collected information that you provide us may be used to respond to requests for information, answer questions, improve our Website, enhance our products and services, inform visitors of new products and services, and for other informational or other Website developmental purposes.

We may also use the information that is collected by our Website servers to analyze traffic patterns, record session information, store visitor’s preferences, and identify sources of Website traffic to our Website.

We may also use cookies to record session information, such as items that visitors add to their online shopping cart when they are on our Website.

We may also use the personal information collected on this Website to investigate, prevent or take action against suspected illegal activities, problems with this Website, or as required by law. We may use the information for legal proceedings, such as responding to subpoenas, court orders, or to establish or exercise our legal rights or defend against legal claims as they pertain to this Website.


Although this Website believes that our Website hosting services company provides appropriate security measures to protect the information that is collected by this Website, we are not responsible for the practices, actions or inactions of that Website hosting services company.

Changes to This Policy

This Website reserves the right to change this Privacy Policy at any time, and without advanced warning, by updating this page. You are bound by any such revisions and should therefore review this Privacy Policy every time you visit this site.